Wednesday, September 21, 2011
SEO: Guide mobile users accurately
Running desktop and mobile versions of your siteOne of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it...
SEO: Notify Google of mobile sites
Configure mobile sites so that they can be indexed accurately It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search...
SEO: Be aware of rel="nofollow" for links
Combat comment spam with "nofollow" Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page' s reput ati on to the pages l i nked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor...
SEO: Best Practices Make effective use of robots.txt
Best PracticesUse more secure methods for sensitive contentYou shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links...
SEO: Make effective use of robots.txt
Restrict crawling where it's not needed with robots.txtA "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site (1). This file, which must be named "robots.txt", is placed in the root directory of your site (2).User-agent: *Disallow: /images/Disallow:...
SEO: Use heading tags appropriately
Use heading tags to emphasize important text Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least...
SEO: Optimize your use of images
Image-related information can be provided for by using the "alt" attributeImages may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The "alt" attribute...
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