Wednesday, September 21, 2011
SEO: Guide mobile users accurately
Running desktop and mobile versions of your siteOne of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it...
SEO: Notify Google of mobile sites
Configure mobile sites so that they can be indexed accurately It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search...
SEO: Be aware of rel="nofollow" for links
Combat comment spam with "nofollow" Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page' s reput ati on to the pages l i nked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor...
SEO: Best Practices Make effective use of robots.txt
Best PracticesUse more secure methods for sensitive contentYou shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links...
SEO: Make effective use of robots.txt
Restrict crawling where it's not needed with robots.txtA "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site (1). This file, which must be named "robots.txt", is placed in the root directory of your site (2).User-agent: *Disallow: /images/Disallow:...
SEO: Use heading tags appropriately
Use heading tags to emphasize important text Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least...
SEO: Optimize your use of images
Image-related information can be provided for by using the "alt" attributeImages may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The "alt" attribute...
SEO: Write better anchor text
Suitable anchor text makes it easy to convey the contents linkedAnchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>.<a href="http://www.brandonsbaseballcards.com/articles/ten-rarest-baseballcards.htm">Top...
Tuesday, September 20, 2011
SEO: Offer quality content and services
Interesting sites will increase their recognition on their own Creating compelling and useful content will likely influence your website more than any of the other factors discussed here (1). Users know good content when they see it and will likely want to direct other users to it. This could be through...
SEO: Make your site easier to navigate
Navigation is very important for search enginesThe navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thi nks i s i mportant. Although Google's search results are provided at a page level,...
SEO: Improve the structure of your URLs
Simple-to-understand URLs will convey content information easily Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create...
SEO: Make use of the "description" meta tag
Summaries can be defined for each page A page's description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page's title may be a few words or a phrase, a page's description meta tag mi ght be a sentence or two or a short paragraph. Googl e Webmaster...
SEO: Create unique, accurate page titles
Indicate page titles by using title tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, you should create a unique title for each page on your site.Indicate...
SEO: Welcome to Google's Search Engine Optimization Starter Guide
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any...
Friday, February 11, 2011
Top 10 Websites Blocked By Businesses In 2010
Cyberslacking can be a real drag on companies. The solution for many firms seems to be to simply block the websites on which they believe their employees will waste the most time. Studies have shown social media to be a major time sink, as well online games and personal email.A study from DNS-resolution...
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