How to get top rankings in Google, you can be on page one for the right targets, targets that are relevant to what you want to do with your web.

There are no SEO silver bullets. Stop looking for them and get to work. If you don't know what the work that you need to do is, go read my better search engine rankings primer written in plain language.

Google has become the most powerful search engine on the internet. My opinion why this is is that Google delivers the most relevant search results. By relevant, I mean that if you were searching for any of those phrases bulleted above and found this page, you found a web page very close to what you were looking for? Relevance creates conversions to inquiries and sales! Relevance is GOOD. It's conversions that matter, not hits!

Let me clarify that last statement a little: first you have to have rankings, then you have to have clicks, then you need conversions. So, hits do matter, but only if your content is creating inquiries and sales? That's the way I see it.

In January 2010, in the USA market Google received 66.3% of all searches, Yahoo 14.5%, Microsoft Bing 10.9%, AOL Search 2.5% and Ask.com 1.9%. The total number of searches in January 2010 was 10,272,099,000.

The process I use to get my clients top rankings on Google and the other major search engines is basically as follows, and I am going to link you off to pages in my web that provide more details about each of these subjects. You can also read this page about my SEO Project Management

Perform a Google (and other search engines) structural compliance analysis. This is something very few SEO folks do. Why? Perhaps they don't know? Google provides recommendations to webmasters in their Webmaster Guidelines, which is public information. Google also has new patents that indicate what is important to them in ranking web pages. I also use up to the minute search engine research and know what works with Google's algorithm and what doesn't. I am not talking about anything sneaky or unethical - black hat bad guy tactics will not work for long - I don't do them. I am talking about what Google says they like and want. You do want Google to be happy, don't you?

Want to see an example of the kind of similar information for beginners? Check out my Free SEO Help files, request a copy of my free help files and sign up for your Free SEO Tip of the Day at the top left in the navigation on this page. John Alexander is a great SEO teacher and good friend.

Go to Google and search for free SEO help files and see where my page is ranked? What I do works for me?

Understand your marketing plan. You need to understand your marketing plan and I need to understand what you want your web to do for you if you want me to help you. You do have a plan, right? Complete my SEO Questionnaire so that I can also understand your priorities and your market. This information gets me all set up to help you get top rankings on Google. It is a good marketing exercise for you.

Do search phrase research. We can determine through search phrase research exactly what people are searching for relative to what you are doing with your web. Read more about Keyword Services. I am in the top four out of about 285 million competitors last time I checked.

The complexity of the way people search is increasing. The long tail is getting longer; 1- and 2-word search queries are on the decline, while 4- and 5-word queries are rising, while 3-word queries are down slightly. Four-word queries are up 12% since 2007, and five-word queries are up 16%."

Write keyword rich page copy. A web page works best with Google when it has enough text properly written about ONE SUBJECT. What Google's algorithm is trying to determine when it analyzes your web pages is: what is this page about? If you have a mixed message, the algorithm can't tell what the page is about, and you get no rankings.

Read more about Web Copywriting Basics. Also read my home page copywriting tips. Creating pages that work with Google may require some rearrangement of your content by creating new pages. Many webs have good content but the way it is arranged in the web creates mixed messages. Sound familiar? Not uncommon.

Get some links in to your web from authoritative sources. Web pages with Google PageRank's of 4 and above will get you in Google's index with a positive start. For a few hundred dollars you can list your web in paid directories that Google respects and indexes every day. This is the fastest way to be found, much better than submitting directly to Google. The cost to do the best dozen is about $900.

Keep adding content. Google treats webs with more than 100 pages of good content differently from smaller webs. 100 pages sounds like a lot? Not really. Let's discuss all of the ways you can easily add content. Some are free. Read some great ideas for adding content to your website.

Start a Link Building Program When you have done everything you can do to create the best quality content, links in to your website from other websites will be the greatest determining factor for your Google rankings.

Is your web in Google trouble or the supplemental index? We make an appeal to the Google Team telling them that we have cleaned up your act, that you will be a good boy or girl from now on, and that you want to be reinstated in their index. If you made an honest mistake or if you tried to be tricky and got caught, and you will get caught, Google will give you a break one time. Don't do it again.

Write a search engine optimized press release. This will bring large volume traffic to you web in a matter of days instead of weeks or months. I work with a pro in California, a professional writer with a journalism background. Your release will be on the first page of Google, typically in 5-7 days. Cost is about $600. If you are not on Google page one you don't pay the whole fee until you are.

Use Google Sitemaps Using an XML sitemap in your web, in addition to a regular sitemap, is a great way to see what Google sees when indexing your web. The Sitemaps Beta has now been incorporated into your free Google account under Webmaster Tools.


There are a number of XML generators online. I have tested 20 of them, none of which worked correctly for websites with more than 30 pages.

An excellent tool you can download and run from your desktop is GSiteCrawler: Google Sitemap Generator for Windows Be sure to download the latest update.

GSiteCrawler is a better solution for webs with lots of content and for webs where your images are important for image search. GSiteCrawler will index everything including all pages in all directories and your images. It uses 6 simultaneous crawlers to capture your content. Making a sitemap for a web with 2600 pages took me about an hour and a half.

GSiteCrawler also generates the Yahoo Site Explorer urllist.txt file. Read more here in my Sitemaps How to for Google and Yahoo!

Open your free Google account, then request a verification code to show you have the right to monitor the web. The best bet is to add the verification file as a named html page in your website. Google will tell you what to name the file. Add the file to your website same directory as your home page. Do the same with Yahoo Site Explorer.

Then, use GSiteCrawler to crawl your website, put the sitemap in your website online, go back to Google, tell Google the name of the file and they will check it out and approve it.

Takes me about 10 minutes, but I have done a bunch of them. Google will tell you if they find any indexing errors, missing pages, broken links, etc. When you add new pages to your web, go make another sitemap and resubmit it. Other engines are using XML maps, too. This makes Google's job easier, and is a leg up for you on your competitors for get top rankings in Google.

SEO learning for increasing traffic which really important for optimizing your site. By increasing traffic to your site you will get the other parts of your site increase. They can be your Alexa rank and the more important is your online earning that automatically will increase too. So you must able to find the ways that can effect to your traffic ascendant. If you are disable to find the ways, doing tips and tricks from another webmaster who are willing to share their experiences freely.

In connection with topic of this post, I would like to share my little knowledge about SEO that you can use to get huge traffic. But actually there are many choices for us to get it and all of you own better knowledge and experience about it than me. Beside using my SEO technique what I want to show you here is about the way to write title and the way to write first page of your post.

What I have done to most of my post titles is composing them from some keywords that usually searched by people. Maybe you ever found there are some titles that false to be said as a title. This might caused by I am not the expert in combining these keywords. But what you need to underlined is make your post title contained with multiple keywords.

Then the second is about writing your first page of your post. I am not forcing you to do this but I this is what I always do to my first line of my post. I rewrite my post title and combine it with the other word until appropriately, it become a sentence.

This is my habit in writing. I don’t have any goal, I don’t mean to become a guru. I know that all of you have better knowledge than me. It is up to you if to use this tips when you interested. But if you are not interested to this post, think that this only an proof really use SEO to write. I am sorry, I just an online farmer who farming through this blog. Once more I really sorry for all mistakes I have made accidentally. Hope my trick can increase your website traffic.

SEO are the most important thing when we have a site, one of the worst mistakes that novices make is trying to focus on a single word or phrase for SEO keyword, and attempt to build a good website that will rank well. Extremely general terms such as these are very competitive, difficult for search engines to handle well (in terms of giving good results to searchers), and hardly worth the trouble in the first place.

Let’s imagine that, after spending hundreds of hours tweaking, perfecting, and promoting your site, you managed to get a #1 ranking for “real estate.” Unless you sell real estate of all kinds in every part of the world, a substantial amount of the traffic you’ll get will come from people who are looking for something you don’t have to offer.

Although you may not optimize your site for such keywords. SEO keyword learning is very important that you know what they are, as it applies to your site. As you work through this post, make a list of the 5-10 “major” keywords that describe your website. It's named SEO keyword learning.

The indexed web contains almost 15 billion pages, according to www.worldwidewebsize.com. So no matter how great your product, your small business site promoting it may get lost in the depths of the web. That is, unless you are deft at the dark art of SEO (search engine optimisation).

Enter search engine strategist Nicholas Carroll, who wrote the SEO entry for the 2010 Encyclopedia of Library and Information Sciences.

Domain name imperative

According to Carroll, the most powerful but overlooked tactic for ranking well is to secure the domain name before naming your product or service, “because there is no single element more important to search engine rankings than the keywords within the domain name”.

Adapt or die

If the right domain name (DN) for your offering is unavailable, adapt. Rename your product or service, Carroll suggests.

Settle for a name with other firms' DN fingerprints all over it and you will tank, he argues, citing a business that named a software product 'Guardian'. The business was promptly buried in search engine obscurity by the London Guardian, the Capetown Guardian, and a dozen other newspapers of the same name. Pick an original one that is not already common property.

Backlinks with bite

Also, advises Stan Samples, if you can, embed “anchor keyword text” in your “backlinks”: links from other pages that refer to your page and boost your ranking.

Most websites just link to you with your web address. Ideally, some sites should link to you with your top keywords.

One way to get the meaty links is to talk to a professional society of which you are a member. If a website profile comes with the membership, ask if you can choose which words link back: your web address alone would be good.

But if you are allowed to insert your anchor text selection, you have hit “a home run”, according to Samples. Another way to hit one, he says, is to slot the keywords into your own web-distributed press releases.

Keynote speech

Across the board, it seems, keyword relevance is vital. “If you want to be known for something, talk a lot about it on your website,” Samples says.

The more you write about your primary keyword topic, the higher keyword relevancy your site will have among search engines - and the more likely that Google, Yahoo or Bing will see it as an expert resource, according to Samples.

College clout

For still more credibility, ensure that some backlinks come from colleges and universities, says search engine strategist Mike Brandino, who specialises in bringing any website in any niche for any keyword to Google's first page.

“How do you get them?” Brandino says. “Simple, just find .edu blogs and comment on the articles using your keyword phrase as your name and putting your url in the website box when filling out the comment form.”

How do you find .edu blogs? Just go to the .edu blog finder (www.edublogfinder.com).

“Search for a topic and comment away,” he says. The result should be a “huge increase” in your search engine rank and traffic “in no time”.

Dealbreaker

That is, if you steer clear of Flash: the reviled multimedia platform used to jazz up web pages with frills including animation. In the eyes of search engines, SEO analysts agree, Flash is a turn-off.

In fact, Flash is such a flop that sites festooned with its lavish graphics do not even get indexed. So you may be better off with everyday HTML (HyperText Markup Language) because bewitching Google demands sense and subtlety. Skip the flashy special effects.

Recommended reading:
* Do It Yourself (DIY) SEO
* SEO For Beginners
* Benefits of SEO for your Blog
* How to Rank #1 in Google Search Page?

If you like this informative post, then please subscribe to my full RSS Feed.

Ever wonder where does traffic arriving at your blog came from ? Well, there are essentially four kind of traffics, namely, traffic that you buy, traffic that your borrow, traffic that you exchange for and traffic that you created.




1. Traffic You Pay For It.

You can buy traffic typically using what is known as Pay Per Click (or PPC) advertising. The major names in this market are Google and their AdWords program and Yahoo Network Sponsored Search. There are many smaller companies around also but they all follow the same premise.

You create your account, grab a bunch of keywords and create your adverts. You can define the amount you want to spend per click or per day, what geographical areas you want your adverts to appear in and even what time they should appear. Getting specific type of traffic is also know as targeted traffic and it may cause it a little bit more.

The price you pay for each individual click depends on a variety of conditions such as how many other people are competing on that keyword. The more competition the more it costs to be higher up the ranks. The position you want to occupy. The percentage of people who click on your advert, the list goes on.

Pay Per Click advertising can be very successful but has a steep learning curve, it is essential that you do lots of research into your chosen Pay Per Click vendor and in the niche you are in.

Other PPC sites that you can advertiser on are such as Bidvertiser and AdBrite.








2. Traffic You Borrow.

This option is not for everyone, but in certain niches it can be effective. The first method of borrowing traffic is what is called link exchange. This is where you put links to another website on your site and they put links back to you on theirs. This can be beneficial as you can get traffic from a more successful website reasonably quickly. However this traffic is not always targeted.

The second option in the affiliate marketing world is called a joint venture or a JP. This is essentially where you would contact another marketer or company who had products that complements yours. If they are interested they may send a mailing out to their list or put an entry in their blog alerting their visitors about you and your relevant products.

The key things to remember about borrowing traffic is that you have to give something in return. This can make it tricky when targeting very successful websites.

3. Traffic You Exchange.

If you cannot afford to buy traffic or borrow traffic, then you can always exchange it. The concept is very simple, you visited someone else blog and some else will visit your blog. More blog you visit means more traffic reciprocal you earned. For details on traffic exchange, visit Traffic Dash.

4. Create Traffic.

Creating your own traffic is one of the best ways to start bringing people into your website. There are literally hundreds of ways to start creating your traffic but I’m just going to tell you about two of the most popular.

Articles or contents are a great way of generating traffic. You can write your articles about your chosen niche, how to, tips, offering advice, definitions, explanations, news, reviews just to name a few. Once you have created your articles you can put them on your website or blog as content. You can also upload them to article directories or even assemble a few of them into a white paper or e-book to give away to visitors.

Video is currently the big thing on the internet world. Everywhere you look there are videos for everything. 50% of all web traffic is video and YouTube alone receives 12.5% of all the traffic out there. YouTube has made it possible for anyone to upload their videos for the whole world to see. Just as you can create an article about anything you can do the same thing with video. The best option is to do both: Create it in print and create it in video.

Another effective method of gaining free traffic is by using long-tail keywords in your blog title and blog contents.

Long tail keywords are, as the name suggests, usually phrases of several words. It is a term originally coined by Chris Anders of The Long Tail. One of the great things about them is that very few websites will match them exactly, so ranking high for them is much easier, even with a brand new site. They are usually attempts to get a targeted answer to a question from a topic that gives many search results.

How to Use Long Tail Keywords

Most of these search phrases will naturally have very little traffic. How are we then going to benefit from them? The answer is sheer numbers. The fact is, most searches are actually long tail searches. Even if these are phrases that only get a search a week, if your site can match enough of them, you’ll get some steady traffic in return.

How to target this kind of keywords then? It would be quite stupid to write an article around a phrase that gets little traffic. Therefore we should target multiple long tail keywords with a single web page. Since long tail keywords are usually extensions of one or more common keywords, like “profit from website traffic” is a combination of “profit”, “website” and “traffic”, we can often have our article rank for terms that are not even on it as such.

Use related keywords around a central one you choose. For example, write an article on “website traffic”, then mention “revenue”, “profit”, “strategy” and whatever else you think someone searching for your central keyword would be interested in. Use these close to the main keyword. Since Google does not count prepositions or articles, you may then rank for terms like “profit from website traffic” and “a website traffic strategy”.

How to Find Long Tail Keywords

For finding or creating related long tail keywords I suggest SEO Book Keyword Suggestion or WordTracker Keyword Suggestion. Both create long tail keywords around the keyword you enter. Unlike you would do, when targeting a single important keyword, I advice you to use many on the same page. This will make more combination of words possible, and increase the number of long tail keywords you can rank for.

Another way to find long tail keywords is to look at your traffic logs, like I did above. Try to add those that are searched for often into actual page content, if they are not there yet. This will make you rank higher for that phrase and increase your traffic.

Benefits of Long Tail keywords

Here are four main reasons why you should consider optimizing your website for long tail keywords:

* Long tail keywords lead to higher conversions. Visitors arriving through multi-phrase search queries might be more likely to make purchases or convert on affiliate programs or recommendations. By targeting these longtail phrases, you are effectively targeting a market of potential buyers.

* Long tail Keywords are Easier to rank. It is much easier to make your website rank well on search engines for longtail keywords because of the generally weaker competition.

* More Visitors to your website. Targeting long tail keywords will gradually lead to more search engine traffic because you’ll have a lot of pages indexed and ranking for specific phrases related to your website/business. This means increased visibility and therefore a much larger amount of search engine traffic.

* Higher monetization potential. Search engine visitors are very valuable because they are targeted individuals who are seeking specific information and hence are more likely to click on contextual ads or subscribe to your site newsletter or blog feed. This grows your audience and allows you greater monetization potential in the long run through product sales or the use of third-party ad networks.

Why Long Tail Keywords Mean More Traffic

I’ll try to explain it with an example. Suppose you have optimised your website for “web designer” and you are getting, say 1000 hits per day because your link appears on the first page of the SERPs. Please keep in mind that “web designer” is a highly competitive word and you have to make a lot of effort first, to get there, and then, to remain there.

What if along with your primary keyword, you select 15 Long Tail keywords that will fetch very little traffic individually, but lots of traffic collectively? Since Long Tail keywords face little or no competition, it’s very easy to get a good ranking for them, and in fact, a lot easier than obtaining a good ranking for a highly competitive phrase like “web designer”. If you appear on the first page for almost all your Long Tail keywords and each Long Tail keyword fetches you say, 100 odd hits everyday, you’ll be getting 1500 hits all in all, and they will be more relevant because people are more likely to do business if they find a website for the exact phrase they are searching for. What if you can optimise for 30 Long Tail keywords? You can easily do the math.

More articles and resources on long tail keywords:

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From Long Tail Keywords – Incredible Free Traffic Secret

The majority of Internet marketers believe that the success is in getting the website ranked high for one or two primary keywords, and they put all the efforts to achieve this goal. This works, but not always.

If your market niche is too popular on the Internet and you have many competitors, it’s very difficult to rank well for 1-2 best keywords. And even if you do this, your success is less likely to be long-lived. Expenses are maximal, output is minimal. Thus, it simply doesn’t worth your effort and time.

Sometimes to achieve better results and convert your website visitors into customers, you need to think outside of the box, be original and unique. No, I don’t mean you need to create a totally new product. You can have one of the products of the kind but approach its marketing and promotion from a different angle.

One of the secrets for a stable success is to rank for long tail keywords (keyword phrases consisting in four, five or more words). It’s much easier to rank for long tail keywords because they are more specific and are not as trite as primary one or two keywords.

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From Targeting Conversions and Traffic with Long Tail Writing

As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target the long tail in their copy. They also don't know that long tail friendly copy is also user friendly copy.

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From DoshDosh How to Find and Target Long Tail Keywords for More Search Engine Traffic

The benefits of increasing search engine traffic to any website are many. For online retailers and affiliate marketers, this means a higher potential for greater product sales and referral commissions.

For the average blogger, the increase in search engine traffic means a bigger audience and possibly more long term profit from the display of on-site or privately arranged advertisements.

Understanding how to consistently send more search engine traffic to your website requires an appreciation of the Long Tail theory and subsequently the effective manipulation of traffic-directing long tail keywords.

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From Use Long Tail Keywords

Long tail keywords are those 3 and 4 word phrases that tend to be very specific to the subject of your post,

web page, article, etc.

In other words say you write a post for your gardening blog about growing leeks in a hot climate, you could target the keywords “gardening” or “organic gardening”, but showing up on the first page of Google would be very difficult.

Target instead “growing leeks in a hot climate” (a long tail keyword phrase) and you could easily rank number one in a search for that keyword phrase. The number of searches would, of course, be fewer, but the chance of somebody visiting your site would be much higher being on the first page of the search results.

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From Increase Your Traffic By Focusing On Long Tail Keywords

Long Tail keywords aren’t actually your conventional keywords like “web designer” or “copywriter” or “pole dancer”, they are sometimes complete sentences. For instance, a lawyer looking for a web designer for his law firm may search for “web designer for law firm” instead of merely “web designer”, or someone looking for a pole dancer in New England will most likely search for “pole dancer in new England” rather than just “pole dancer”.

The fundamental focus behind Long Tail keywords is that instead of focusing on a few highly competitive keywords for your niche, you should also optimise for longer, less competitive phrases that can easily catapult your website to the first page of the SERPs. This I have noticed even while trying to optimise blog posts. I have often observed that it’s easier to rank higher for blog posts containing the entire search term expression. For instance, if you search for “tips to boost SEO” on Google our post appears (at least as of now) on the first page. You can observe many similar expressions.

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From Deliver The Traffic By Long Tail Keywords

Long Tail Keywords When website traffic is up, owners can experience greater sales or increased ad revenue. Knowing this and actually making it happen requires a little strategizing. This is where the use of long tail keywords can be extremely helpful.

Most Internet users instinctively understand what a long tail keyword is. They are really nothing more than the natural phrases that are typed into searches to help users land on the pages they really want. The more detailed the phrase, the more likely it is for a searcher to obtain the information they really need or want.

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From Traffic Generation - What Are Long Tail Keyword Phrases

It is said that searches such as these are more likely to translate into sales because the searcher is closer to the end of the buying cycle. They may have already done some previous research and are now closer to making a buying decision.

If you plan to invest in pay-per-click advertising you should be familiar with long tail keyword phrases, they will probably bring you a better return on your investment as opposed to general keyword phrases.

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From Long Tail Versus Short Tail Keywords

Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. A long tail keyword is something like ‘Small Business Web Design’ while a short wail keyword is something like ‘Web Design’.

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From Long tail keywords and website optimization

The main idea behind the Long Tail is that while most of your traffic will come from a few main keywords, some traffic will come from various, less targeted keywords and phrases. Sometimes if you combine all the traffic that came from the less searched terms you can find that it adds up to quite a nice number of visitors.

The extra added value of the long tail keywords is that they usually are quite relevant to your site and you don’t need to optimize for them. Another good thing is that the visitors that come using long tail keywords are more likely to convert on the site. The reason being that the more detailed a search query is, the more serious the visitors are going to be

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From Optimizing Articles for Long-tail Keywords

Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings?

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From Learn SEO Basics: Long Tail Keywords

Is it a Keyword or a Long Tail Keyword? Separating out short and long tail keywords is best done by counting the number of words, although there can easily be overlap between the two. Short tail keywords are often 1-2 words in length, sometimes 3 words. Long tail keywords are typically 3-6 words in length, but they could be even longer than that

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From Three Good Reasons To Target Long-Tail Keywords

Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.

Three Good Reasons To Target Long-Tail Keywords
1. easier rankings
2. higher sales conversions
3. and many more pages indexed in Google

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From Why Marketing to the “Long Tail” Makes Sense

What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, but all the long tail keywords can bring in more traffic and revenue than the larger, more popular keyword phrases.

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From Is Promotion with Long Tail Keywords More Effective Than Paid Search Marketing?

Some webmasters consider Paid Search Marketing as a fast and easy way to get targeted visitors to new websites. But with rising bids on popular keywords making profits seems to be impossible. Well, it is time to seriously consider promoting your website with long tail keywords in organic search results.

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From Targeting Long Tail Keywords for More Traffic

Affiliate marketers and online retailers always enjoy many benefits an increased traffic to their websites brings. This is because an increased traffic means greater sales and higher profits. This is also beneficial to bloggers because an increased traffic simply means bigger audience and greater profits from the sales of products promoted in on-site advertisements. Well, it is true that keyword density and selection of top keywords matter in the success of a website, understanding the theory of long tail keywords also matters in order to understand fully how you can bring more traffic to your site.

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From Long tail keywords for your press releases

If you want to get more traffic to your press releases, you have to know the Long Tail Keywords. The phrase was first coined by Chris Anderson in October 2004, and it is an important part of SEO for press releasing.

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From Long Tail Keyword SEO

New websites are just not going to rank right away for high value keywords as a general rule. Sure there will be the occasional exception, but by and large new websites are just not going to be a top 10 search result for a primary keyword (e.g., for a phrase like “SEO”) — No matter how well optimized the on-page factors or content. Long tail keywords can be the source of traffic needed to tide a website over until the rankings arrive for the primary keywords (e.g., “Richmond SEO firms” can provide a decent amount of traffic until higher value keyword rankings start to show up)

Dominate Google Rankings Quick and Easy!

By Michael Small (c) 2008

Does dominating Google rankings quick and easy sound too good to be true? It really isn't. Following are a bunch of surefire SEO tips that have kept hundreds of my clients' sites on top of Google for years, with new ones every month.

There's a lot to cover and I hate long articles that drone on so I'll keep the info short and sweet. Let's start with the domain name.

Domain Names

Age:Make sure your domain name is at least six months old. If it's more than a year old, that's even better. Google often (but not always) likes domains to be at least six months old before indexing the site. How do they know? They use a "whois" database like the one at:

http://www.AllWhoIs.com

Go there and enter your domain if you want to see what Google (and anyone else in the world) can instantly know about your site.

TLD Type: TLD stands for Top Level Domain, which is to say the letters after the dot. The best ones to have are ".com, .net. .org and .edu." These get the most play in Google's top 3 rankings for just about every keyword you can imagine, with ".com" and ".edu" being the best.

Embedded Keywords: If you have your main keyword (and ONLY your main keyword) as a dotcom domain name with even just halfway decent page text and some good inbound links you can usually nail number one on Google for that keyword. I've done it dozens of times. It's a no brainer.

Dashes: Having a dash in your domain name might be bad for branding, but it can open whole new doors of opportunity for your search engine optimization efforts. You see Google treats a dash as a null value (almost like a space) and can take them or leave them with equal indifference. So, if your main keyword phrase is a few words long, you can place a dash between each word. If that's taken, just try one dash separating the first and second words but leave the second and third word grouped together. You get the idea. Just keep trying combination until you have one that works and scoop up the domain. Even if you sit on it for six months, you'll have it when you want it.


Now on to the next big item; keywords. The best keyword embedded domain name in the world will mean little if nobody is searching for that keyword. That said; let's find the best keywords possible for your site. Here's how...

Keywords:

Keywords in Demand: Let's snoop into Google's keyword database and find some winners. Go to Google Keyword Tool and enter any keyword or phrase you think your target audience is looking for. Now click on the top header link to sort by desired search volume to see which words get the most searches.

Go Long: And don't be afraid to use longer keywords as long as they get plenty of searches. Not only will this narrow the tasks of your workload for actual optimization but it will open all kinds of new options for finding great (dash laden) domain names and even help cut back on your competition.


SEO

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a blog or webpage or across a website to increase its potential relevance to specific keywords on specific search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.